We train law enforcement and fire service public information officers (PIOs) and government social media managers the skills they need to engage with their communities.
These classes are designed to give you hands-on, real life experience so you can walk away and directly apply them within your agency. You will walk away knowing how to handle a media relations situation with confidence and grace.
These aren't just classes. These are real life skills.
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Media relations and social media management are important for incident response, but what about outside of that? Students in our classes are able to better understand how to handle social media management, media relations and content creation. Whether its crisis communication, recruitment or a feel-good story, our goal is to help them be prepared.
"Happy I was able to attend! I am going to share all that I learned with our staff that couldn't make it."
Thank you so much!! Your training was phenomenal, I took away so much more than I had expected.
Your examples were very engaging and really made it easy to understand the do’s and dont's for each platform and for social media as a whole.
Learn how to effectively plan and schedule social media content in advance.
From working with media, conducting interviews and writing posts, PIOs will practice it all.
Social media is a powerful tool to use during a crisis, for recruiting and telling your agency's story.