PIO Academy
This course is designed to teach Public Information Officers (PIOs) within law enforcement, fire service and government agencies to gain the skills they need to handle any media relations scenario.
This is a hands-on course course that will prepare students for their work as a PIO, both during and outside of an incident. It is designed for students to walk away with strategies and systems to implement immediately within their agency.
Topics include:
✔ Preparing for a media interview
✔ Preparing a speaker to conduct an interview
✔ Conducting a press conference
✔ Crisis communications
✔ Working in a Joint Information Center (JIC)
✔ Managing a multi-jurisdictional incident
✔ Media relations
✔ Writing for different platforms
✔ What to have in a PIO kit
Please click below to register.
JUNE 12-13, 2024
LAKE STEVENS, WA
SEPTEMBER 11-12, 2024
REDMOND, WA
The public wants to know what is happening within their community. It is our job to tell the story.
BE THE TRUSTED SOURCE
Be the voice your community looks to when it comes to communication and train your audience where to find your messages.
HOW TO REACH AN AUDIENCE
With so many options to reach your community, know where to start and how to build a following.
NO KNEE-JERK REACTIONS
Learn how to plan ahead and build out your content so you have it on hand when you need it most.
PLANES, TRAINS AND AUTOS, OH MY!
It doesn't matter what the incident looks like. When things go sideways, learn how to be ready so you can hit the ground running.
BUILD RELATIONSHIPS
Building relationships make PIO work much easier. Learn who to connect with and how to work together.
MEDIA RELATIONS
No matter the type of interview, be prepared and confident as you go into it. Understanding what the media wants will help both sides achieve their goals.
Please visit the Policies page for information about refunds and cancellations
