You need an expert who knows communication + social media strategy
Whether you need to overhaul, refresh or fine tune,
LET’S WORK TOGETHER
About
Meet Jenny Weekes,
Jenny's time spent in government communications taught her no one was going to hold her hand and the expectations were high.
As a strategist and educator, she empowers government agencies and small businesses to improve their communication, build long-term trust and develop meaningful relationships with their communities. Jenny has extensive experience in crisis communications, social media strategy and management, media relations and marketing.
During her time as a fire service Public Information Officer (PIO), she built her agency's communications program from the ground up and has trained countless students as a FEMA Basic PIO instructor in Washington State. She hosts her own trainings to help government communicators hone their skills and be effective in their role.
She has worked hundreds of incidents and events over the years, both as a fire department and Type III Incident Management Team PIO. Whether at an emergency scene, working in a Joint Information Center or being in front of the camera, Jenny doesn't shy away from difficult situations; she thrives on them and her experience sets her apart from the rest.
She earned her Bachelor's Degree from the University of Washington and Master's Degree from Southern New Hampshire University, both in Communications. She is currently enrolled in FEMA's Executive Public Information Officer program.
Jenny and her husband live in the Pacific Northwest with their amazing daughters and ridiculous dogs (a lab and a Boston Terrier). When they aren't working, they are most likely planning their next road trip to somewhere with water, mountains or both.
a PIO with 20 years of experience.
our CORE VALUES
SIMPLICITY
Life is complicated enough. I believe in making social media and marketing as easy and streamlined as possible.
COMMUNICATION
Clear, effective communication is the key to solving almost any problem. This is the foundation of my strategy.
TRANSPARENCY
I am always happy to answer questions, explain strategies, and show you why I do things the way I do.
Jenny brought a wealth of knowledge and industry insights, and her astute strategic thinking was evident throughout our collaboration. She consistently provided creative and innovative ideas that helped elevate our social media presence and engagement.
a wealth of knowledge
Thank you and your team for presenting such valuable content. Everyone I spoke to said they learned several new ideas to bring to their departments.
Thank you and your team
Jenny really helped lay out a very doable plan I felt empowered to implement right away and could leverage for future projects. Her excitement for this project really helped infuse some hope into my own role - it can be a bit lonely at times to manage social media solo and it is easy to feel burnt out, Jenny helped greatly in that regard.
I felt empowered
I highly recommend Jenny to anyone needing social media management services, especially for law enforcement agencies, as her unique blend of professional experience and up-to-date knowledge on social media/marketing best practices was truly impressive.
truly impressive
Jenny has a lot of knowledge and experience, and her delivery is very relatable. Our entire staff that attended this training walked away very pleased that they took her training course.
knowledge and experience
Your examples were very engaging and really made it easy to undrestand the do's and don'ts for each platform and for social media as a whole.
VERY ENGAGING
Your training was phenomenal. I took away so much more than I had expected.
Thank you so much
This course checked all of my boxes. I feel that the course broke down each of my concern areas and challenges into achievable steps.
CHECKED ALL MY BOXES
SOCIAL MEDIA TRAINING AND EDUCATION ISN’T ABOUT BEING TRENDY
You don’t need to “go viral” or attract followers for the sake of having followers.
Everything we do is designed to make you more effective in your role.
My approach to communications and social media is about creating:
- Clear, consistent communication
- Long-lasting trust with your community
- Meaningful relationships with stakeholders
