SEE COURSE SCHEDULE
This course is designed to teach Public Information Officers (PIOs), communications professionals and command staff within law enforcement, fire service and government agencies the skills they need to handle any media relations scenario.
This hands-on course course will prepare students how to effectively communicate with their community, both during and outside of a crisis. It is designed for students to walk away with strategies and systems to implement immediately within their agency.
Topics include:
✔ Becoming comfortable with the camera
✔ Using the right platform(s) to share your messages
✔ Tips for being on camera
✔ How to write a script and talking points
✔ How to tell your own story
Please click below for the upcoming course schedule and to register.
On-Camera
Interview Workshop
Walking into an interview without being prepared is a recipe for disaster. Learn to become comfortable so you're always ready.
BE PREPARED
Interviews are a learned skill so practice is important. Learn how to get comfortable with the camera so you're always ready.
Feel comfortable with the camera
Media relations has drastically changed and continues to evolve. You don't have to wait for a camera crew to come to you.
BE YOUR OWN JOURNALIST
Not all platforms are created equal, so understanding where your audience is looking for your message is essential.