WELCOME TO
THE OFFICIAL VOICE
The Official Voice is your go-to online training program to learn how to communicate with impact, clarity, and trust across every platform. If you're a government communicator ready to lead with strategy (not stress), this step-by-step training will walk you through every piece of the puzzle.
Trainings
I need this!
Communicate with Confidence, Clarity, and Credibility.
This is your step-by-step system to build a trusted voice, streamline your messaging, and connect with the community you serve, no matter when you need to reach them.
Every single time.
what's inside
MODULE 1
Craft a voice that’s consistent, trusted, and unmistakably yours. This module helps you define how your agency shows up online and in the community, ensuring your messages sound unified, not scattered. Whether you have a brand guide in place or not, this module will help you fine tune your messages to leave a lasting impact on your community.
I WANT IN
Master your brand's impact
By the end of this module, you will learn how to:
Choose tone and language that match your community’s needs
Create clear brand voice guidelines anyone on your team can follow
MODULE 2
Whether you’re solo or have support, this module shows you how to scale smart.
Learn how to identify key players, collaborate on projects, and train them properly without sacrificing quality or your voice.
BUILD A COMMUNICATIONS TEAM with 'reel' potential
By the end of this module, you will learn how to:
Create buy-in and collaborate with internal and external partners
Build a comms team that works, even if you're a division of one
MODULE 3
It’s time to stop guessing what’s working and focus in on what is. Learn how to assess your accounts with strategy in mind, then refine your bio, content and strategy to match what your audience needs.
audit your social media like a pro
By the end of this module, you will learn how to:
Use planning tools and templates to save time
Stay consistent without posting daily
MODULE 4
Say goodbye to last-minute scrambling and scattered posts. This section helps you build a strategic, year-round content calendar that aligns with community needs, agency goals, and seasonal priorities. Whether a blue sky day or crisis mode, you'll learn how to plan smarter, repurpose content, and stay consistent without having to post daily.
create an annual plan that actually works
By the end of this module, you will learn how to:
Build a high-level content calendar by quarter, month, and week
Boost confidence in your crisis response
MODULE 5
Good stories earn trust, drive engagement, and inspire action. This module helps you identify the moments worth sharing and how to tell them in a way that connects with your community - by using stories. Based on the "serve before you sell" strategy, stories connect you to your community in a new (more effective) way.
telling stories that stick
By the end of this module, you will learn how to:
Build a content strategy rooted in storytelling, not just announcements
Train others in your organization to spot great stories in their daily work
the official voice
how it works
This self-paced online program is designed to give you time to absorb the material, use the tools, and connect with other communicators at a pace that works in real life.
No rush, no overwhelm, and no additional webinars to schedule on your already busy calendar.
This training is designed to fit your schedule,
what you'll get:
Modules that give you breathing room to learn and apply without falling behind (module descriptions below)
Flexible access to watch trainings whenever it works for you
Modules stacked with guides, handouts and blueprints to guide you in your work
not compete with it.
what's inside
the official voice
MODULE 1
MASTER YOUR BRAND'S IMPACT
MODULE 2
BUILD A COMMS TEAM WITH 'REEL' POTENTIAL
MODULE 3
AUDIT YOUR SOCIAL MEDIA LIKE A PRO
MODULE 4
CREATE AN ANNUAL PLAN THAT ACTUALLY WORKS
MODULE 5
telling stories that stick
You’ll get one new module every two weeks starting June 2. That means there’s no rush, no overwhelm, and no additional webinars on your calendar.
You’ll have time to absorb the material, use the tools, and connect with other communicators at a pace that works in real life.
You won’t just learn what to do. You’ll get the to make it happen.
Inside The Official Voice, you’ll get access to a
designed specifically for government communicators.
These aren’t just filler handouts; they’re practical tools to help you apply what you learn, streamline your workflow, and train your team with ease.
Whether you’re building a content calendar, planning b-roll for Reels, defining your brand voice, or running a crisis communications tabletop exercise, you’ll have ready-to-use templates that make your job easier and your team stronger.
But wait!
exact tools
THere's
Less guessing. More doing. You'll gain confidence in every post, plan, and press release.
more!
worksheets, step-by-step guides, and proven blueprints
full suite of downloadable
Enroll Now and Start Building a Voice That gains Trust.
Get instant access to practical modules, done-for-you templates, and proven systems to elevate your communication without the burnout.
Because your community deserves clear, confident communication and so do you.
This course is non-refundable.
