what's inside

MODULE 1

Craft a voice that’s consistent, trusted, and unmistakably yours. This module helps you define how your agency shows up online and in the community, ensuring your messages sound unified, not scattered. Whether you have a brand guide in place or not, this module will help you fine tune your messages to leave a lasting impact on your community.

Master your brand's impact

By the end of this module, you will learn how to:

Choose tone and language that match your community’s needs

Create clear brand voice guidelines anyone on your team can follow

MODULE 2

Whether you’re solo or have support, this module shows you how to scale smart.
Learn how to identify key players, collaborate on projects, and train them properly without sacrificing quality or your voice.

BUILD A COMMUNICATIONS TEAM with 'reel' potential

By the end of this module, you will learn how to:

Create buy-in and collaborate with internal and external partners

Build a comms team that works, even if you're a division of one

MODULE 3

It’s time to stop guessing what’s working and focus in on what is. Learn how to assess your accounts with strategy in mind, then refine your bio, content and strategy to match what your audience needs.

audit your social media like a pro

By the end of this module, you will learn how to:

Use planning tools and templates to save time

Stay consistent without posting daily

MODULE 4

Say goodbye to last-minute scrambling and scattered posts. This section helps you build a strategic, year-round content calendar that aligns with community needs, agency goals, and seasonal priorities. Whether a blue sky day or crisis mode, you'll learn how to plan smarter, repurpose content, and stay consistent without having to post daily.

create an annual plan that actually works

By the end of this module, you will learn how to:

Build a high-level content calendar by quarter, month, and week

Boost confidence in your crisis response

MODULE 5

Good stories earn trust, drive engagement, and inspire action. This module helps you identify the moments worth sharing and how to tell them in a way that connects with your community - by using stories. Based on the "serve before you sell" strategy, stories connect you to your community in a new (more effective) way.

telling stories that stick

By the end of this module, you will learn how to:

Build a content strategy rooted in storytelling, not just announcements

Train others in your organization to spot great stories in their daily work

the official voice

bonus!

You're not doing this alone and you don't have to figure it out yourself. Throughout the course, you’ll have access to regular “Office Hours” with Jenny. This is your chance to ask questions, get personalized feedback, and troubleshoot challenges as they come up. 

office hours

this is your opportunity to:

Ask specific questions so you don’t waste time second-guessing

Gain tips and insight from other students’ questions you may not have thought to ask.

bonus!

Government comms can feel isolating and this space reminds you that you're not alone. Inside our private online community, you’ll find other professionals who understand the highs, lows, and weird nuances of public sector communications. Share ideas, swap templates, and celebrate wins. 

online community

this is your opportunity to:

Make learning feel less like a task and more like a team effort

Gain fresh ideas from other departments, agencies, and peers

how it works

This 10-week program is designed to give you time to absorb the material, use the tools, and connect with other communicators at a pace that works in real life. You’ll get one new module every two weeks starting June 2.

No rush, no overwhelm, and no additional webinars to schedule on your already busy calendar. 

This training is designed to fit your schedule,

what you'll get:

Bi-weekly module drops that give you breathing room to learn and apply without falling behind (module descriptions below)

Flexible access to watch trainings whenever it works for you

Modules stacked with guides, handouts and blueprints to guide you in your work

Bonuses you'll find ONLY inside The Official Voice (outlined after the modules below)

not compete with it.