Social Media Academy
This course is designed to teach Public Information Officers (PIOs) and social media managers within law enforcement, fire service and government agencies to effectively use social media to their advantage.
This is a hands-on course that will prepare students for their work in creating their social media strategy and planning out content. It is designed for students to walk away with strategies and systems to implement immediately within their agency.
This course specifically focuses on Twitter (X), Facebook and Instagram.
- Defining your target audience
- The importance of branding
- Understanding the algorithm
- Determining your agency's social media strategy
- Building a content plan
- How to deal with negative comments
- How to use social media during a crisis
- How to use social media for recruiting efforts
- How to create an Instagram Reel
SEPTEMBER 8-9, 2025
MOUNT VERNON, WA
OCTOBER 21-22, 2025
DES MOINES, WA
Social media is not going away, so let's use it to our advantage.
SOCIAL MEDIA IS A TOOL
Whether for community engagement, public relations, crisis communication or recruiting, social media can target specific audiences.
HOW TO REACH AN AUDIENCE
Your social media audience has the power to share your messages FOR you. Fostering relationships with them is important.
NO MORE POST + GHOST
Gone are the days where you can post every now and then. Posting consistently so you can get your content out seen is key.
FEED, STORIES AND REELS, OH MY!
There are a lot of components within social media platforms. We will cover what each has to offer and how to use them.
BE THE VOICE
Social media can help you to be the trusted voice when it comes to communication - crisis or otherwise. Learn how to use that voice effectively.
BUILD RELATIONSHIPS
Building an online audience can give you a major return on your investment. Let that audience work with you to ensure your messages are being heard.
Please visit the Policies page for information about refunds and cancellations
