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This course is designed to teach Public Information Officers (PIOs) and social media managers within law enforcement, fire service and government agencies to effectively use social media to their advantage.

This is a hands-on course that will prepare students for their work in creating their social media strategy and planning out content. It is designed for students to walk away with strategies and systems to implement immediately within their agency.

This course specifically focuses on Twitter, Facebook, Instagram and TikTok.

Topics include:
✔   Defining your target audience 
✔   The importance of branding
✔   Understanding the algorithm
✔   Determining your agency's social media strategy
✔   How to take effective photos and set up a shot
✔   How to deal with negative comments
✔   How to use social media during a crisis
✔   How to use social media for recruiting efforts

Please click below for the upcoming course schedule and to register.

Social

Media Academy

Building an online audience can give you a major return on your investment. Let that audience work with you to ensure your messages are being heard. 

BUILD RELATIONSHIPS

Social media can help you to be the trusted voice when it comes to communication - crisis or otherwise. Learn how to use that voice effectively.

be the voice

There are a lot of components within social media platforms. We will cover what each has to offer and how to use them. 

feed, stories and reels, oh my!

Gone are the days where you can post every now and then. Posting consistently so you can get your content out seen is key.

NO MORE POST + GHOST

Your social media audience has the power to share your messages FOR you. Fostering relationships with them is important.

HOW TO REACH AN AUDIENCE

Whether for community engagement, public relations, crisis communication or recruiting, social media can target specific audiences.

social media is a tool

Social media is not going away,
so let's use it to our advantage.

Please visit the Policies page for information about refunds and cancellations