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Let’s be real. Updates happen to social media on a regular basis and it can be difficult to keep up with. Recently, Meta announced their new feature called Meta Verified, which is resulting in mixed reviews from users. This week, Meta announced their new opt-in, paid subscription will launch for testing in Australia and New […]

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Is “Meta Verified” Worth It?

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It really does…year after year! Before I started annual planning, things were pretty chaotic. I felt like I was constantly playing catch up or simply working around looming deadlines. I realized I was functioning on chaos and stress – two things I wish didn’t exist in my world. I knew I needed a new approach. […]

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How Annual Planning Saves My Sanity

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Do you love a good routine as much as I do? I am here to tell you how routines have saved my sanity more times than I can count – both personally and professionally. I am a stickler for routines when it comes to my kids. Bedtime is a non-negotiable routine for me and they […]

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Why Building a Routine is Important

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Even when I write the words “the algorithm,” I feel they should come with their own daunting theme song. <Think Darth Vadar…> I’ve spent so much of my career worrying about social media algorithms and (what felt like) falling victim to it. In all honesty, I’d do what I could, get frustrated when I didn’t […]

social media algorithm

Why I Don’t Care About the Algorithm

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No matter your line of business, service will always serve you in the long run. I’m not talking about offering services (yet those are important), but instead serving your audience. Let me explain what I mean. Whether you’re a business owner in a brick-and-mortar shop, online business entrepreneur or government agency, you have the ability […]

hartwood creative service over sales

Why I choose service over sales…every time.