The Blog

Why Building a Routine is Important

Do you love a good routine as much as I do? I am here to tell you how routines have saved my sanity more times than I can count – both personally and professionally.

I am a stickler for routines when it comes to my kids. Bedtime is a non-negotiable routine for me and they know it. (Whether they like it or not is TBD, though.)

For myself, I make sure I have things built into my routine that will move the needle. To me, it is so important to set myself up for success and to hit the ground running. I dread walking into my office in the morning and thinking, “wait, what is it I needed to do today?” 

So I approach my work and home life routines the same way I do my kids’ bedtime. With a list. Outside of their bedroom, there is a whiteboard with a calendar and a handwritten list on it. The tasks are simple:

  • Brush your teeth
  • Brush your hair
  • Pick out your clothes for tomorrow
  • Fill your water bottle
  • Pack your lunch

That’s it. Nothing earth-shattering; nothing out of the ordinary. Just a list to keep them on track so they can set themselves (and me) up for a less hectic morning as we’re trying to get out the door.

I approach my own routine the same way. (Did you see that coming?!)

No matter what you need to include in your routine, start with a list. Think of things you need to do on a regular basis and incorporate them into your day. 

My FAVORITE piece of advice to add to your daily routine (and is definitely in mine)?

One hour before you stop working for the day, set an alarm on your phone that simply says “Move the Needle.” When this goes off, I stop what I’m doing and evaluate what I can get done in the next hour that will make tomorrow start smoothly for me. 

This may be nothing more than writing out a to-do list for the next day or sending off some emails. 

It doesn’t have to be elaborate.
It doesn’t have to be detailed.
It doesn’t have to be earth shattering.
It just has to be strategic.

Get started: make a list of things you can do in a day to make the next thing go smoothly. I started by listing things that would make me feel more relaxed the next day that I could do the night before. This helped to guide me into building a routine I could stick to.

Have you seen my Weekly Routine for Content Creators yet? This is my exact formula and worksheet I use to plan out my content. It’s completely free and just waiting for you to download!

Jenny brought a wealth of knowledge and industry insights, and her astute strategic thinking was evident throughout our collaboration. She consistently provided creative and innovative ideas that helped elevate our social media presence and engagement. 

a wealth of knowledge

Jenny really helped lay out a very doable plan I felt empowered to implement right away and could leverage for future projects. Her excitement for this project really helped infuse some hope into my own role - it can be a bit lonely at times to manage social media solo and it is easy to feel burnt out, Jenny helped greatly in that regard.

I felt empowered

I highly recommend Jenny to anyone needing social media management services, especially for law enforcement agencies, as her unique blend of professional experience and up-to-date knowledge on social media/marketing best practices was truly impressive. 

truly impressive

Jenny has a lot of knowledge and experience, and her delivery is very relatable. Our entire staff that attended this training walked away very pleased that they took her training course.

knowledge and experience

Your examples were very engaging and really made it easy to undrestand the do's and don'ts for each platform and for social media as a whole.


Your training was phenomenal. I took away so much more than I had expected.

Thank you so much

This course checked all of my boxes. I feel that the course broke down each of my concern areas and challenges into achievable steps.


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