No matter your line of business, service will always serve you in the long run. I’m not talking about offering services (yet those are important), but instead serving your audience. Let me explain what I mean.
Whether you’re a business owner in a brick-and-mortar shop or online business entrepreneur, you have the ability to serve your audience in a variety of ways.
No matter what way you’re serving your audience, you are building a relationship. And let me tell you, relationships matter. They matter when it comes time to sell or ask for something, like a referral. The service you focus on for most of your business ultimately leads to a strong foundation and audience you can then sell to.
It’s not all about sales and money, though. Building these relationships is incredibly important. When you put in the work and take the time to serve your audience, you’re doing so much to move the needle. You’re strengthening your platform, using your voice by giving expert advice (because that IS what you are!) and creating a two-way street for your audience to turn into potential customers.
Here are a variety of ways I suggest businesses serve their audience:
- Write emails that offer great information
- Ask questions of your audience on social media and answer them (whether on social or turn it into another piece of content)
- Offer a discount code for something in your storefront
- Engage with other businesses or accounts like yours to build trust and relationships. #CommunityOverCompetition
- Plan your social media content with the intention of offering your audience something, which can simply be your expert opinion on something
- Create blog posts that solve a problem for your audience
- Make yourself relatable to your audience to create strong relationships and build trust
- Offer something for free (like an PDF you created to help them solve a problem) in exchange for their email address
There are a variety of ways to show up and serve your audience regularly. Being that voice they want to hear from will become more frequent, which increases your credibility and authority to ultimately sell the product you’re looking for them to purchase.