The Blog

Even when I write the words “the algorithm,” I feel they should come with their own daunting theme song. <Think Darth Vadar…> I’ve spent so much of my career worrying about social media algorithms and (what felt like) falling victim to it. In all honesty, I’d do what I could, get frustrated when I didn’t […]

No matter your line of business, service will always serve you in the long run. I’m not talking about offering services (yet those are important), but instead serving your audience. Let me explain what I mean. Whether you’re a business owner in a brick-and-mortar shop, online business entrepreneur or government agency, you have the ability […]