SEE COURSE SCHEDULE
This course teaches Public Information Officers (PIOs) and social media managers within law enforcement, fire service and government agencies to effectively plan out and schedule their social media content in advance.
It is designed for students to walk away with strategies and systems to implement immediately within their agency.
This course specifically focuses on Twitter, Facebook and Instagram.
Topics include:
✔ Creating content for the platform's audience
✔ Using analytics and social listening tools to determine social media content
✔ Incorporating social media strategy into the planning process
✔ How to create a social media campaign
✔ How to plan out social media content quarterly and/or annually
✔ How to continually create content your audience needs and wants
Please click below for the upcoming course schedule and to register.
Content
Planning Workshop
Use social listening and analytics tools to understand your audience's needs and create content directly tailored to them.
Use social listening
Learn how to embed your social media strategy into your messaging each and every time.
Use your strategy
Creating social media content takes a lot of work. Learn how to create consistency in your content calendar.
FEEL CONFIDENT WITH CONSISTENCY
Learn how to build a content calendar to keep you on track, whether you are planning on a weekly, monthly or annual basis.
Create a content calendar
Learn how to build communication campaigns that not only work within your social media platforms.
Start to finish
It is essential to use social media to your advantage. Learn how to use it as a tool that continually works FOR you.