Annual planning blueprint
Build next year's communications plan in three hours, not three weeks (or more).
Trainings
I need this!
You don’t need more time.
You need a better system.
Every year, communicators sit down to plan ahead and end up with one of two results: a color-coded calendar no one uses or good intentions that get buried under urgent requests and breaking news.
This blueprint changes that.
In just three focused one-hour sessions, you’ll walk away with a clear, actionable plan that aligns with your agency’s goals, reflects your community’s needs and won’t collect dust by February.
Because you don’t need another binder. You need a plan that works.
I NEED THIS IN MY LIFE
what's inside the
annual planning blueprint
Look back before you look ahead. Identify what worked, what didn’t, and what to stop or improve. Includes worksheets for year-in-review, top wins, lessons learned and audience engagement insights.
Reconnect your communications strategy with your agency’s mission and leadership goals. Includes alignment maps, stakeholder mapping and brand voice brainstorming.
Turn insights into an actionable annual roadmap. Includes quarterly planning templates, content pillar builder and an Action Plan Breakdown Sheet (your annual plan at-a-glance).
The 3-Hour Framework
HOUR 1: REFLECT
HOUR 2: Align
HOUR 3: plan
The Annual Planning Blueprint is a guided, self-paced workbook that helps you create a complete communications roadmap in just three hours.
It’s the exact process I’ve taught to hundreds of government communicators to help them move from reactive to strategic without spending weeks planning.
what IS IT?
✔ Government communicators (Public Information Officers, city or county staff)
✔ Communication managers and social media content creators
✔ Small business owners who manage their own marketing (while the examples are tailored to the public sector, the framework is useful in any industry!)
✔ Anyone tired of “flying by the seat of their inbox”
who this is perfect for
You’ll get:
✅ Step-by-step planning guide (25+ pages of strategy, examples and reflection prompts)
✅ Fillable worksheets to build your annual communications plan
✅ Prompts for data, storytelling and leadership alignment
✅ Real-world examples tailored for public-sector communicators
Inside the Blueprint
What you'll walk away with:
- A complete, realistic annual communications plan
- Defined goals that tie directly to your agency’s mission
- A repeatable system to use year after year
- Less overwhelm and more confidence in your direction
Imagine this...
download the blueprint you need to start your year off right
Get instant access to everything you need in a single PDF so you can start planning your year today.
This isn’t another plan you’ll never finish. It’s a plug-and-play system you’ll actually use because it’s made for real communicators with real deadlines.
GET IT TODAY FOR ONLY $37
This purchase is non-refundable.
